How to Write a Brief for Your Web Developer
A clear brief is the difference between a project that runs smoothly and one that goes sideways. Here's what to include and what to leave out.
Small business
Plain guides for small business owners: what a website costs, what it should do, how to brief a developer, and how to be found locally.
Visual Branding on a Budget
You don't need a design agency to create a cohesive visual identity. Here's how to build a polished brand look with free and low-cost tools.
How to Scope a Software Project for a Non-Technical Client
The gap between a client's vision and a buildable project is where most engagements go wrong. Here's how to bridge it without jargon, scope creep, or surprises.
Google Business Profile: The Free Tool You're Ignoring
Your Google Business Profile might be more important than your website for local search. Here's how to set it up right and use it as a real marketing channel.
Building a Brand Voice for Your Small Business Website
Your brand voice is how your business sounds in every headline, email, and page of your website. Here's how to find yours and keep it consistent.
Local SEO for Small Businesses: What Moves the Needle
Why search is worth a local business's time, and the specific tactics that help you show up when nearby customers are looking.
5 Signs Your Website Is Costing You Customers
Your website might be turning customers away without you knowing it. Here are five common problems and how to fix each one.
Analytics That Actually Matter for Small Business Websites
Pageviews are vanity metrics. Here are the numbers that actually tell you whether your website is helping your business grow.
Email Marketing Still Works: A Guide for Small Businesses
Social media gets the attention, but email quietly delivers the conversions. Here's how a small business can build a list that drives revenue.
The Real Cost of a Custom Website vs a Template
Custom build or template? Breaking down the true costs, tradeoffs, and decision points so you can invest wisely in your business's online presence.
Secret Sauce: What Makes Customers Flock to Your Business
Discover the key ingredients that turn your business into a customer magnet.
Instagram vs. Facebook vs. Google Ads for Your Business
Explore the strengths of Instagram, Facebook, and Google advertising to determine the best fit for your business.
Why Your Small Business Needs a Website
Why a website still matters for a small business, from the cafe to the bowling alley, and how to take your business online without the overwhelm.